Yifú respects your privacy and is committed to protecting it through compliance with this policy. This policy describes the information we may collect from you or that you may provide when you visit our website or when you otherwise provide information to or become affiliated with the brand, and describes our practices for collecting, maintaining, using, protecting and disclosing that information.
WHAT INFORMATION WE COLLECT WE DO NOT STORE CREDIT CARD DETAILS AND WE ONLY SHARE CUSTOMER DETAILS TO A THIRD PARTY WITH THE CLIENT’S DUE PERMISSION OR IF REQUIRED BY THE LAW.
-When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
– Additionally when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
– When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. The information we collect via this website may include:
– Any personal details you type in and submit, such as name, address, email address, etc. Your IP address (this is your computer’s individual identification number) which is automatically logged by our web server. This is used to note your interest in our website. Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on our products and offers).
– When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
The information we collect via this website may include:
– Any personal details you type in and submit, such as name, address, email address, etc. Your IP address (this is your computer’s individual identification number) which is automatically logged by our web server. This is used to note your interest in our website. Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on our products and offers).
– We use Facebook and Instagram retargeting to advertise Yifú across social networks. Facebook and Instagram retargeting will display relevant ads tailored to you based on areas of the website that you have visited, by placing a cookie on your device. This cookie does not give us access to your device. The cookie helps us identify whether an individual has visited a page and if so, show them related advertisements. Facebook and Instagram retargeting allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
WHAT WE DO WITH YOUR INFORMATION
– Any personal information we collect from you will be used generally to fulfil any orders placed through the Site (including processing your payment information, shipping arrangements, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you.
– When in line with the preferences you have shared with us, provide you with information or advertising related to our products or services.
– To process your order, to maintain guarantee records and to provide after-sales service. (We may pass your details to another organisation to supply/deliver products or services you have purchased to provide after sales.)
– Screen our orders for potential risk or fraud. To carry out security checks (this may involve sharing your details to fraud prevention agencies, who will check the details we give them against public and private databases and may keep a record of that check to use in future security checks
– this helps to protect you and us from fraudulent transactions.) - We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
– To comply with legal requirements, we may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use our site and issuing our emails for us.
– We may contact you via email if you have signed up to our email list to inform you of our upcoming collections and drops.
SHARING YOUR PERSONAL INFORMATION
– We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
– We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
– Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at –http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
– Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/
YOUR RIGHTS
Data Retention – When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes – We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Minors – The Site is intended for individuals of all age groups. - You can ask us to update your personal information by emailing precise details of your request to us at [email protected]. Please ensure you type “UPDATE” in the subject line of your email.
– You can unsubscribe or ask us not to send any future marketing communications. To do this, simply email us at- [email protected]. Please ensure you type “NO MARKETING or UNSUBSCRIBE” in the subject line and then in the main text: your full name, full postal address, including postcode and email address.
– You can ask us to remove any of your data we may hold in our system by emailing us at [email protected] with your full name, Full postal address, postcode and email. We will then search our data system files and ensure your data that you have provided us is completely removed and we will send you an email to confirm this. Please ensure you type “REMOVE DATA” in the subject line of your email.
– We will then suppress your data from all marketing, although we still keep it for processing your order and fulfilling customer service and after sales obligations.
– Contact Us – You also have the right to request a copy of any personal information we hold about you and if you have questions, or if you would like to make a complaint, simply write to us. For more information about our privacy practices, please contact us by sending us an e mail at [email protected].
